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Lux “She Who Dares”

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Lux put out a brief through Mofilm for a fresh take on the Lux brand. We won the Lux competition, and came second overall at the Mofilm event in Cannes, where we attended the Cannes Lions Festival.

Director: Jonathan Sidego
Cinematographer: Bernard Myburgh
Producer: Gabriella Pereira Achadinha
Acress: Tony Gum
Actor: Malcolm Carter Wope

brand film, cannes lions, cape town, film, fragrance, lux, lux soap, mofilm, she who dares, winner

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